THE ASIA TASK FORCE

The Asia Task Force (ATF) brings together a small group of senior figures from industry, education and Government, to focus on boosting British exports to Asian countries.

It is co-chaired by Vince Cable, the Secretary of State for Business, Innovation and Skills (Ministerial Chair) and Lord Powell of Bayswater (private sector Chair). Meetings of the members are augmented by guests invited on an ad-hoc basis.

The ATF meetings are business-led discussions providing the opportunity to seek the views of key business people actively engaged in Asia on what more we should be doing to succeed in these markets, and acts as a channel for these views in to Government policy.

DOING BUSINESS IN ASIA: MEET THE EXPERTS

The ATF has also mandated its secretariat in UKTI with undertaking outreach activity direct to UK business to galvanise them to explore the opportunities in Asia. This outreach activity is strongly and widely supported by UK business.

UK Trade & Investment and the RBS Group will be working in partnership over 2010-11 to promote to UK business the breadth of opportunities in key Asian markets. These practical events bring together expertise from across the UK and Asia.

In addition these events are supported by the Confederation of British Industry, Institute of Directors, British Chambers of Commerce, EEF The manufacturers' organisation, China-Britain Business Council and UK India Business Council.